The 6th Digital Dealer Conference will be held on April 19-21, 2009
I’m not going, are you?
The agenda looks jammed packed, and If I were going…here are the a few of the speakers I would go see:
Increase Your Web Traffic 30 Percent in Just 30 Days
Over a dozen real-world ways to immediately increase your web traffic and build a strong foundation for the future will be discussed. Even if you are having great success with your current tactics – learn more to add to your arsenal. – Duncan Scarry (I’ve never seen this dude nor heard of his company, it’s always interesting to see someone you have never heard of before.)
Please, God, What Does It Take to Sell a Car? General Session
Personalizing the process with the newest technology and putting the prospect’s desires before your own will lead to higher closing ratios, stronger profits, happier sold customers, and enlightenment – Gilbert Chavez, Joe Webb, and Kim Clouse (I’d have to go support Gilbert, Joe, and Kim – what a great group of guys!)
How to Avoid the Five Foolish Mistakes Leaders Make in a Recession – KEYNOTE SPEAKER
This program will cover five common and devastating missteps leaders make during the tough times and present strategies for overcoming them. It will also provide tactics for reversing the errors you may have already committed so that you can jumpstart growth and accelerate momentum in your department – Dave Anderson (Agreed – In a recession, you simply must move farther and faster in order to thrive)
How to Use Video Search Engine Optimization to Drive More Business to Every Department in the Dealership
Marketing dollars are becoming scarce in the dealership, but using a video strategy to leverage the most advanced tactics and technology will help you build web traffic to your site, and bring in more customers to your store – Sean V. Bradley (Sean is always a dynamic speaker and video continues to grow, dealers need to have a plan around video)
Keywords That Convert: Leveraging Chat and Google for Explosive Results
Building great online marketing, one chat conversation at a time – Todd Smith (who could deny a face like that? And..He’s a really smart dude too 🙂 )
The Dealer’s Evolution – From Internet Department to an Internet Dealer
Yes, we can! It’s absolutely to move your dealership toward being an Internet dealer, in order to thrive, not just survive – Rafi Hamid (Rafi Hamid has been doing this for a long time and offers some great knowledge)
How to Build, Manage, and Leverage a Positive Online Reputation
No cost tips to increase your store’s revenue and market share. To survive in this economic climate, dealers must transform their practices and embrace new reputation management tools – Matt Lamoureux with DealerRater.com. (If you really follow me, you’ll know that I’m all about online reputation management)
How to Use the Internet as the Most Cost Effective Advertising Medium Ever Created, including Actionable Steps to Add Dollars to the Bottom Line and Become a Hero in a Down Economy
Now is a critical time to change how your dealership thinks and spends advertising dollars – and you are in a unique position to point it in a new direction – Christy Roman. (With a title like that..how could you NOT attend?)
Internet Driven Accessories Sales – Strategies and Best Practices for Success in a Down Economy
Tips and practices to generate additional profits with Internet driven accessories sales.As unit vehicle sales continue to decline in 2009, accessories represent a path to additional profits – profits that a dealership can no longer ignore – Amit Maheshwar (I have a secret to online accessories sales that I have shared with only a few..yes it really works!)
Deep Dive Into your Current Lead Process
For Ford Lincoln Mercury dealership attendees only!! – Douglas Mitchell (WTF? Oh well…my dealer group has a Ford dealer so I guess I’d be privy to all the Ford Secrets to Lead Process!!..wonder how that’s working out for them?)
How to Use Web 2.0 in a High Powered Guerrilla Marketing Strategy
Leverage Web 2.0 sites using OEM supplied content and your customer lists to create business opportunities that will help you sell cars and prosper at a time when dealers are cutting expenses – Ralph Paglia (Nothing but respect for Ralph, always guaranteed to get something from the Automotive Genius)
E-mail is Killing You!
Type one wrong word and you’re dead… you will laugh when you recognize the real world examples of the good, the bad and the ugly sides of e-mail – Ralph Paglia (yeah I have Ralph in here twice, but if you would only see the emails that go out from dealers every day..you would understand why I would recommend sitting through this session)
Technology Driven Sales & Marketing…
Stuff that Really Works for Real Dealers, with Real Customers, in the Real World – James A. Ziegler (for shitz and gigglz)
Video Walk-Arounds: The Only Way to be First in Search
This in-depth session will explain how creating video walk-arounds will not only increase lead conversion on your dealer web but learn how to use video to drive leads from Google. – John Lilly (auggghhhh.. maybe if you live in the town of Sleepy Hollow)
Newbie Training Session: Internet Automotive Sales 101 – a Primer
HEY…It’s a FREE BONUS SECTION!! Geesh…thanks Mr. Roscoe, you’re such a nice guy!!
This session serves as an introduction to Internet/technology-related sales. Either way, you’re getting in front of 2 great speakers/consultants and friends of mine, David Kain and Todd Smith. If you’re new to Internet marketing and sales, give these 2 gentlemen the opportunity to teach you some core processes you need to know to be successful at the dealership.
I’m sure I missed a few good speakers here and there but these are the ones that stuck out the most to me.
I’m not going, are you?
If you’re going to the Digital Dealer Conference, feel free to post your comments and reviews here…we would love to hear’m!