Best Practices

Does your Dealership Emanate THE Vision?


Few people know what they want.

Few people are driven. Few people have vision. If you want to find the ultimate in success, find your vision.

I have just finished Fast Company’s article on Jeff Bezos for the second time: AmazonFresh Is Jeff Bezos’ Last Mile Quest For Total Retail Domination and am inspired to say something about vision after my second reading.

If you haven’t read this article, that’s okay because I assume you know what Amazon is.

Amazon, on the surface, looks like a retail establishment that provides lower pricing, no taxes, delivery to your door, and the convenience of 24/7 shopping without leaving the house. That isn’t what Jeff Bezos set out to do. I don’t know exactly what Jeff’s vision is, but I know it isn’t to be the king of retail. I am pretty sure his vision is to be retail…all of it. Whether he gets there or not has nothing to do with why I’m writing this. I’m not even saying Amazon will be the future car dealer.

Jeff’s vision is to be retail. What that has created for him is the ultimate understanding of the consumer:

“In the old world, you could make a living by hoping that your customer didn’t know whether your price was actually competitive. That’s a very tenuous strategy in the new world. [Now] you can’t convince people you have the low price; you actually have to have the low price. You can’t persuade people that your delivery speeds are fast; you actually have to have fast delivery speeds!” – Originally Posted by Jeff Bezos in Fast Company’s Sep 2013 edition

In order to achieve his vision he knows he has to deliver and that’s his drive. That’s the focus of Amazon’s daily grind.

What do we do in dealerships?

Do we obsess over making sure our marketing and mission statements are true?
Do we have a vision for what we want to achieve?

If you know what you’re after the mission becomes quite clear and the vision become infectious to the people around you.

I don’t see many dealerships who know what they want other than more sales….

Would you agree?

I would love for you to share your comments here or below.

Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...
Big thoughts Alex - big thoughts.
I too read this article  a few times. 
"Amazon's increasing dominance is now less about what it sells than how it sells" <-- think about that!!
"Once you become a Prime member, your human nature takes over. You want to leverage your $79 as much as possible," he says. "Not only do you buy more, but you buy in a broader set of categories. You discover all the selections we have that you otherwise wouldn't have thought to look to Amazon for." And what you buy at Amazon you won't buy from your local retailer."  <-- Pure dominance 
Do you have mindset and VISION for what you truly want for the FUTURE, NOT this month or next month??
  • M
  • September 11, 2013
We are know about it like as This means connecting to the consumers and understanding their needs. Brands should integrate their goals with their consumers’ need for freedom in order to build a strong foundation for consumer engagement and brand loyalty. At the end of the day, people want the ability to make choices and pursue the things that make them happy and fulfilled. 
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