Are you thinking about bringing someone into your dealership full-time for online marketing initiatives?
If you aren’t, maybe you should. Considering that dealerships need to not only be versed in SEO and SEM but also analytics, reputation management, video SEO and social media, it seems only natural to bring someone in to do internet marketing full-time.
Over the last few years, I’ve seen more and more companies, large and small, go this route. In fact, for larger companies, it’s at the point where they’re building out teams of internal marketing employees. This may be happening for a number of reasons:
- Dissatisfaction with agencies and third-parties
- Difficulty justifying the cost of outside resources
- Diminishing or unsatisfactory returns
- All of the above
Bringing someone into the dealership full-time may not fix all of these problems, but there are some definite advantages. With an in-house person, you:
- Can talk directly to the employee at anytime (there is reduced risk of miscommunication).
- Work with someone who always has your best interests in mind.
- Shift the focus on the quality of traffic, not the traffic itself. ROI rules.
- Create quicker turnaround times for changes in strategy, budget, etc.
- Enjoy readily available expertise for quick questions, thoughts, etc.
Are dealers ready for this?
What do you look for in these employees, and where do you find them?
Are dealerships ready to hire someone as a full-time internet marketing manager (Note: “Sales” is not in the title.), or is the position simply a passing phase?