Joe Webb posted this in the DealerRefresh forums earlier today. I like it so much I had to put it here for your enjoyment. Joe and Bill – great job!
After watching it, I sent it to a few O.G. Internet Managers, and people who were with me for a while at Checkered Flag. Everyone responded with “that’s so true” and some even said “he forgot to add CRM” but it made me realize there is a deeper message here.
If you’re a vendor, consultant, traditional dealership manager, or manufacturer and have wondered why an Internet Manager you were working with is always multi-tasking (read: A.D.D.) or really short with you….weeeeell……don’t take it too hard. This video shows you why.