Strengthens TURN and Gives Dealers More Efficiency in Tracking and Measuring Results
CHICAGO, August 17, 2017 — LotLinx, the leading VIN-specific digital marketing solution for the auto industry, today announced its collaboration and mission with VistaDash to give dealers unbiased marketing metrics and greater insight into how to better achieve their business goals. VistaDash is a platform developed with the understanding that dealerships need a better, more efficient way to track and measure their marketing efforts, and is the result of research from PCG’s Brian Pasch and is now fully linked to LotLinx TURN™, a platform that gives dealers valuable metrics on shoppers targeted, total spend, sold VINS, conversions, and engagements on VDPs. LotLinx customers can seamlessly access VistaDash metrics from their TURN dashboard, and now have an enhanced ability to make better marketing decisions to improve their ROI and digital ad spend.
VistaDash is the brainchild of automotive digital marketing expert Brian Pasch, whose book “Swimming with the Digital Sharks” has been hailed the auto industry for its research on digital advertising inefficiencies and dealers’ inability to obtain actionable marketing metrics. VistaDash’s metrics that inspect ad traffic quality allow dealership managers to quickly inspect and identify ways to increase their Return on Ad Spend (ROAS). VistaDash was developed by PCG Companies, an industry leader in online marketing strategies and education for the automotive community.
“With VistaDash, it’s our mission to help dealers finally understand their data,” said Brian Pasch, Founder of VistaDash. “Through this partnership with LotLinx TURN™, our products are working side-by-side to provide our clients with strategy, transparency, and actionable data to help them succeed—and that is invaluable in today’s digital age.”
“Dealers should demand transparency, and VistaDash delivers it. That’s why we are so pleased to add it, right alongside with Google Analytics, to our TURN platform,” said Len Short, founder of LotLinx. “Give dealers clear and accurate facts, and they will make smart decisions. That’s what TURN and VistaDash are all about.”
LotLinx and PCG will be at the upcoming Digital Dealer 23 Conference and Expo, September 18-20 in Las Vegas. Together, they’ll educate dealers about the importance of avoiding digital sharks and empowering the industry with data-driven solutions. Earlier this year, LotLinx was the primary sponsor for PCG’s seven-city Automotive Engagement Conference, where they joined industry-leading companies in showing dealers the latest online strategies for connecting with today’s shoppers and measuring consumer engagement. For more information, visit www.lotlinx.com.
About LotLinx
LotLinx is an award-winning digital advertising technology company, developed specifically to advantage automotive dealers and the agencies that work with them, up to the OEM level. The LotLinx TURN platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties.
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