If there is anything 2008 taught me, it is that America’s memory has shortened even further than it was before. It is amazing how fast people switched their car-buying habits based on gas prices going up and coming back down. I can’t get over the speed at which truck sales died and came back. Do people really believe we’ll never see an increase in gas prices again? Did the environment take a back seat in our Hummers once again?
The housing market died and interest rates are at their lowest, but even with housing still in the toilet people flocked to new purchases enough to have every mortgage broker and Real Estate agent I know working through Christmas. All indications show the housing market is going to continue to drop, so why invest now?
Never try to catch a falling knife.
Wall Street is a bloody mess, but I hear more and more people are throwing money at it thinking a big return is going to happen next week.
Wait for the knife to hit the floor first.
Don’t get me wrong, I am super happy to hear people are spending money – we need it to happen more! I’m ecstatic some faith is being restored to the system. I’m just intrigued by the month-to-month mentality we seem to have in this country now. One of my degrees is in History and maybe it is that dorky academic side of me that finds this whole mess fascinating.
One thing these consumer trends are showing me is that we can either get away with more experimental advertising or have to get more long-term with our campaigns. It is obvious people are not going to remember when you made a mistake. Sure, a few folks will, but the masses won’t. At the same time, maybe it means we need to start thinking about spreading our messages farther and longer. Maybe it means we have to beat people over the head until they say stop. Maybe we have to get extremely targeted…more-so than before. Maybe we should concentrate on branding more than ever. Maybe we should do more guerrilla marketing.
Whatever the marketing tactic is for 2009 it is going to be an interesting year to say the least. No matter what, it will be tougher and require better strategizing than ever before. I think it will be a good year for online and anything that is free to consumers (non-subscription based medias).