ATD to Launch NADA University at Convention in February; Training and Technology Designed to Boost Performance and Profits
Initiative Includes Four ‘Automotive Centers of Excellence’ Delivered by Leading Interactive Training Systems Provider LightSpeed VT – www.nadauniversity.com
McLEAN, Va. (Dec. 22, 2009) – In February 2010, the National Automobile Dealers Association (NADA) and American Truck Dealers (ATD) will launch NADA University – an unprecedented online education and cutting-edge technology resource for NADA’s dealer members to enhance business performance in a complex marketplace.
The launch, which will include substantial training and services at no charge for dealer members, will take place at NADA’s annual convention in Orlando, Fla., Feb. 13-15. Demos and member access credentials will be provided onsite at the NADA University booth (#1801) and the NADA University studio.
NADA and ATD have teamed up with LightSpeed VT, a global leader in interactive-based training systems focused on the auto industry, to deliver NADA University to users in a convenient one-source format, combining both online and classroom-based solutions.
Leveraging the expert resources of NADA, ATD and LightSpeed VT, NADA University encompasses four “automotive centers of excellence” that complement each other, including:
* NADA/ATD Academy – To build leadership skills and improve critical decision-making through executive education using such resources as the NADA and ATD Dealer successor, general management and large dealer group academies, and the highly acclaimed Babson College Executive Education program;
* Learning Hub – To train your staff in key business functions using a wide selection of online and instructor-led courses, Webinars and workshops focused on business management, legal compliance, customer relations, human resources, and fixed and variable operations;
* 20 Group – To improve business performance and profitability through access to 20 Group expert consultants, Lifeline to Profits in-dealership consulting and workshops, and the best-in-class online make-specific financial composites with programs tailored for executives, managers, and sales and service staffs;
* Resource Toolbox – Online, on-demand, and the only place to access valuable member resources such as Driven dealer management guides on the latest developments, regulations, trends and other essential information in the auto industry affecting key business decisions and Market Insight monthly Webinars with the latest data, analysis an industry-expert panel discussions. Get breaking news, NADA product support and other custom services — all to help drive your sales, performance and profits.
“NADA University combines advanced technology with proven dealer-operations expertise to offer the most up-to-date, convenient and real-world education resource on the market today to help dealers, as well as manufacturers and related businesses, operate more efficiently and profitably for the long-term,” said NADA Chairman John McEleney.
“It’s absolutely essential to ‘step up your game’ to survive in this challenging market,” McEleney added. “Keeping employees’ knowledge and skills current is a necessity. With the complexities of today’s marketplace and ever-changing legal and regulatory requirements, cutting corners on training may result not only in lost business, but also costly compliance penalties. NADA University offers the resources and the tools for accountability that are key to operating a more cost-effective and productive business. It is the only tool that will give you all of that accessible in one online location.”
Tapping the interactive training systems and technology resources of LightSpeed VT, NADA University will connect users to resources and training programs that offer trackable results. “NADA University combines the ‘best of breed’ training, leadership and expertise with the most cutting-edge interactive training platform to create a powerful new resource,” said Brad Lea, CEO and founder of LightSpeed VT. “In this market and economy, keeping everyone informed, motivated, trained and tracked is imperative for recovery and growth. NADA University will be an invaluable resource to its members and affiliates.”
NADA and ATD members simply activate their access, using their member ID, at www.nadauniversity.com. They are able to add and maintain their list of authorized employee users – ideally every employee of the dealership – to reap maximum benefit from the many training and performance resources provided at no charge to dealers, and available exclusively through their NADA University account. Additional training and resources are available by subscription at discounted rates for members. Other industry professionals may also access a wealth of industry and NADA information, purchase training and resources, and engage to share their expertise and services with dealers through NADA University sponsorships and
ABOUT NADA: Founded in 1917 and based in McLean, Va., NADA represents the nation’s
franchised automobile and truck dealers who sell new and used motor vehicles, and who engage
in service, repair and parts sales. New car dealers employ nearly one million people nationwide.
ABOUT ATD: Founded in 1970, the ATD division of NADA is the only organization
representing dealers selling new medium- and heavy-duty trucks in the United States. ATD
members receive full association services from NADA.
ABOUT LIGHTSPEED VT: Founded in 2000 and located in Las Vegas, Nev., LightSpeed VT
is the global leader in interactive, “experience based” training and communication platforms with
over 100 million interactive training sessions served in more than 50 countries.
Contact for More Information/Interview Requests:
PR Consultant/NADA University