According to the latest study from J.D. Power and Associates, online product information is more influential than Price to New-Vehicle shoppers. That’s a shocker to me!!
They also show that New-Vehicle buyers using the Internet has again reached record levels.
Manufacturer Website visitation continues to increase among all new-vehicle buyers, while visits to independent sites such as edmunds.com, kbb.com and others have remained the same. On average, buyers say they rely most on manufacturer websites for product information and independent sites for price related information.
A Quote from the article "There is tremendous market share at stake in the battle to turn site visitors into buyers," said Galbraith. "Manufacturers will continue to move hundreds of millions of marketing dollars toward their online efforts and will become more efficient marketers in the process."
I think it’s funny, better yet, totally ignorant. You have Manufactures dumping millions into online advertising but yet your lucky if 90% of dealerships are spending over a thousand for online marketing. Something doesn’t jive!
WAKE UP People!! (GM’s, Sales and Marketing managers.)
I noticed something else as well..many dealers hire marketing firms for their TV and Print ads. BUT yet so many of these firms have no clue about online marketing. How many commercials do you see or hear that never mention the dealers website?
What’s your Opinion?
Click here to read the full Article.