If word of mouth is the most trusted form of advertising, what has the Internet done to extend its power? Why is the traditional business approach to fear it?
In 2007 Jeff wrote an article about whether dealers should be using Social Media – you know…those facebook, myspace, and twitter sites. Here we are 2 years later and I am finding quite a few dealers on all of these mediums! Forget whether you agree with dealers being there or not, and let’s talk about how you track what is going on around your brand. I think we can all agree people are using these sites to talk about you.
What are people saying about you on blogs and forums? What are they tweeting while they’re sitting in your F&I office? Did you just get flogged on Google? How do you find out?
These are just a few tools you can use, for virtually zero cost, to keep score of your reputation online. They’re valuable in other ways too. Of course, the methods listed above are not all the ways to do it. There are thousands more! And thousands more appear each day.
Got anymore you want to add – drop a comment on this article, or join the conversations in the DealerRefresh forums “What Online Reputation Management Tools are you using for your dealer?“