In my years working for a dealer website provider, I was often tasked with keeping up with the latest trends in website design, particularly how they pertained to their value from a traffic and lead-generation perspective. Google was always my beat. It wasn’t an easy task since they put out about as much content in the form of blog posts, videos, and patents as any other non-news publication out there, but I enjoyed it because they rarely delivered messages that were crystal clear. It gave me the challenge of being an interpreter and the turmoil of the possible consequences if I was wrong. Call me a geek, but in many ways working the “Google beat” was exhilarating.
The search giant has been more forthcoming in recent years. One of their first very straight-forward recommendations was for responsive website design. They published many things about it back in 2012, including an article on their Webmaster Central blog titled “Responsive design – harnessing the power of media queries“. They reiterated it a couple of months later in their recommendations for smartphone-optimized websites.
At the time, my direction was clear. I recommended that my former company build responsive websites. It was the future, the near future in my opinion, and we needed to be early to the game. There were already a handful of companies going into the responsive realm in the automotive industry and I didn’t want us to be left behind.