Review Site Archives - DealerRefresh

January 15 by Sean Peoples -

5 Principles to Rock your Online Reputation and Win more Customers

Not long ago I was on the phone with Sean Peoples, VP of Sales for CarGurus. I’ve known Sean for some time now and there’s never a dull moment during our conversations. We got on the topic of online reviews and he was sharing with me some interesting data around customer reviews on CarGurus.com. I asked him to share this data in a post here for our readers. I hope we hear more from Sean in the near future. He’s a smart dude! -Jeff

Who cares what people are saying about you online?

By now, you know the answer: everyone that is shopping for a car on your lot. For dealerships, online reviews offer an opportunity to establish credibility and trust among prospective customers – or they can quickly destroy both when things go wrong.

Our experience with user reviews and online community runs deep (notably, our founder and CEO was the co-founder of travel review site, TripAdvisor). More than 7 million unique monthly visitors research and shop for cars on CarGurus, and we invite each shopper that contacts a dealership through our site to submit a review of his or her experience. More than 250 of these shoppers take the time to do so daily.

Recently we spent some time analyzing 100K of our most recent dealership reviews, and I wanted to share some insights from this study that I believe will be useful to your dealership.

The biggest takeaway from our dealership review research is that the majority of dealerships are nailing it when it comes to customer satisfaction are… [Read more…]

Digital Retailing is going in the blender
I've been involved with Digital Retailing since the concept was coined. The person who created the term is an old friend of mine - I was just at his birthday party last Saturday. Admittedly, skepticism of the vision immediately formed as soon as the words came out of his mouth, but I... Digital Retailing is […]
Lotpop Invites Inventory Managers to How-To Workshop
To celebrate five successful years serving the online and on-the-lot inventory management needs of franchised and independent auto retailers, Lotpop has announced its first annual Dealer Workshop, Oct. 16-17 at the Kansas City Auto Museum in Olathe, KS.... Lotpop Invites Inventory Managers to How-To Workshop
This election is f^[email protected]'d, but...
has it had any impact on your sales? Merrill Lynch said: Since 1928, the Standard & Poor's 500—a widely watched benchmark of U.S. large-cap companies—has dropped an average of 2.8% in presidential election years that don't include an incumbent seeking reelection...Click to expand... ... This election is f^[email protected]'d, but...
Get your ears on and enjoy some music at work
Most of us sit behind a computer screen and that leads me to believe a few have upped their daily music-listening game.... AKA the automotive audiophiles. Ranging from the white in-ear pods that come with an Apple device to my Schiit-stacked Sennheiser brethren, let's talk about making music... Get your ears on and enjoy some […]
Are Car Dealers Liars?
Is My Car Dealership Lying To Me? Here's How To Tell https://www.forbes.com/sites/christ...p-lying-to-me-heres-how-to-tell/#317b895848d3 Customer trust of car dealerships has taken a slide lately. Only 61% of... Are Car Dealers Liars?
Looking to open Independent Dealership
Hello, I'm hoping that this might be a good place to post my plan and get feedback on it. Firstly, I'm from DFW (Texas) I've been in IT for the last 20+ years and currently make a six figure salary. I'm 48 years old. That being said I feel dead, tired of working for someone […]
A Book for Everyone on your Sales Team
Hello Fellow Refreshers! As some of you may know, I wrote a 400+ page book called Assumptive Selling: The Complete Guide to Selling More Vehicles for More Money to Today's Connected Customers (available on Amazon). You... A Book for Everyone on your Sales Team

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!