Review Site Archives - DealerRefresh

January 15 by Sean Peoples -

5 Principles to Rock your Online Reputation and Win more Customers

Not long ago I was on the phone with Sean Peoples, VP of Sales for CarGurus. I’ve known Sean for some time now and there’s never a dull moment during our conversations. We got on the topic of online reviews and he was sharing with me some interesting data around customer reviews on CarGurus.com. I asked him to share this data in a post here for our readers. I hope we hear more from Sean in the near future. He’s a smart dude! -Jeff

Who cares what people are saying about you online?

By now, you know the answer: everyone that is shopping for a car on your lot. For dealerships, online reviews offer an opportunity to establish credibility and trust among prospective customers – or they can quickly destroy both when things go wrong.

Our experience with user reviews and online community runs deep (notably, our founder and CEO was the co-founder of travel review site, TripAdvisor). More than 7 million unique monthly visitors research and shop for cars on CarGurus, and we invite each shopper that contacts a dealership through our site to submit a review of his or her experience. More than 250 of these shoppers take the time to do so daily.

Recently we spent some time analyzing 100K of our most recent dealership reviews, and I wanted to share some insights from this study that I believe will be useful to your dealership.

The biggest takeaway from our dealership review research is that the majority of dealerships are nailing it when it comes to customer satisfaction are… [Read more…]

Are Dealer Sites using Natural Language Search?
Was doing some research today about Natural Language Search and got to wondering if any dealer sites are utilizing this? NLS understands user intent and matches the same with attributes in your product catalog (vehicle inventory) and can provide high relevance. Search filters are common... Are Dealer Sites using Natural Language Search?
New Google SEO Tool - Web.dev
Just saw that Google released Web.dev today, to perform SEO audits. Running them on our OEM mandated DDC site, along with a lot of my competition, is showing a severe trend of poor performance, slow load times, along with a number of other issues. Some are provider caused, some are from us.... New Google SEO […]
What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
Guys, Is anyone else having this issue with their websites when they do a "site:www.your-dealership-web-address.com" search on Google ???????? I have page titles that say my dealership is in all other parts of the freaking country with... What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
Show Me It Works and I Have Unlimited Money
View attachment 3946 If I had a dollar for every time I've had an owner or GM say, "Chip, show me it works and I've got unlimited money" I'd be sipping umbrella drinks on a beach full time. Sure, I can show dealers the ROI from different lead sources in their CRM systems, but we […]
Digital Retailing - do you?
Do you have a digital retailing solution in your website or process? Something like Roadster, Dealer Science, Cox's Accelerate (or whatever they call it), Dealer Inspire's Online Shopper, etc. I know I'm missing at least 8 others.... Digital Retailing - do you?
In-House SEO vs Hiring a Marketing Company
Hello Dealer Refresh Family! I'm somewhat of a new-comer to this industry and even newer to these forums. My background is in digital marketing and providing SEO services for local businesses and after picking up my first dealership client last year, I've decided to dive into the automotive... In-House SEO vs Hiring a Marketing Company
Do you get reviews?
View attachment 3853 Widewail helps dealers manage online customer reviews. We monitor the most powerful online review sites including Google, Facebook,... Do you get reviews?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!