Review Site Archives - DealerRefresh

January 15 by Sean Peoples -

5 Principles to Rock your Online Reputation and Win more Customers

Not long ago I was on the phone with Sean Peoples, VP of Sales for CarGurus. I’ve known Sean for some time now and there’s never a dull moment during our conversations. We got on the topic of online reviews and he was sharing with me some interesting data around customer reviews on CarGurus.com. I asked him to share this data in a post here for our readers. I hope we hear more from Sean in the near future. He’s a smart dude! -Jeff

Who cares what people are saying about you online?

By now, you know the answer: everyone that is shopping for a car on your lot. For dealerships, online reviews offer an opportunity to establish credibility and trust among prospective customers – or they can quickly destroy both when things go wrong.

Our experience with user reviews and online community runs deep (notably, our founder and CEO was the co-founder of travel review site, TripAdvisor). More than 7 million unique monthly visitors research and shop for cars on CarGurus, and we invite each shopper that contacts a dealership through our site to submit a review of his or her experience. More than 250 of these shoppers take the time to do so daily.

Recently we spent some time analyzing 100K of our most recent dealership reviews, and I wanted to share some insights from this study that I believe will be useful to your dealership.

The biggest takeaway from our dealership review research is that the majority of dealerships are nailing it when it comes to customer satisfaction are… [Read more…]

Piss Poor User Experience / Usability
I've been in the market for a car and have run into some fairly bad sites. Most of you probably already know, but there are still a ton of poorly designed, unusable websites, apps, plug-ins, etc. out there. It should help dealers actually, they should go to the 3rd party and make... Piss Poor User […]
Having A Problem With AFC, Does Anybody Have A Connection There?
Hey Guys, I am having an issue with AFC, my flooring company and hoping that somebody on this forum might know someone at AFC with some pull to get things done. I am in California and just renewed my dealers license. My occupational licensing office issued a temp dealers license like they... Having A Problem […]
Dealer websites with excellent User Experience
Hello there! I created this thread in hopes of disproving the fact that car dealers don't care how usable their websites are, and software vendors don't care about products they are developing, and that the only thing they both care about is money. I was inspired by this discussion... Dealer websites with excellent User Experience
3rd Party Attribution
I am working on a blog post about 3rd party attribution studies that seem to have just popped up recently and am wondering if anyone has done one and worked with Transparency.ai ?
What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
Guys, Is anyone else having this issue with their websites when they do a "site:www.your-dealership-web-address.com" search on Google ???????? I have page titles that say my dealership is in all other parts of the freaking country with... What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
The Future of Automotive Websites - Don't Wait Until it is too Late
DealerRefresh Dealers will receive $1500 credit used toward Set-Up fee ($1500) or any monthly maintenance fees ($1500 per month, month to month contract). Our sites are built on Angular and Ruby (the top websites utilize the same technology such as youtube, amazon, ebay, etc.)... The Future of Automotive Websites - Don't Wait Until it is […]
Any of you guys completely moved away from Cable TV to strictly Internet TV??
I know this is a kindof off the wall question but, I'm seriously considering cutting the cable at my house and trying out Streaming only. I've been doing a little bit of research on this and alot of ppl are using these little boxes with a program called "KODI" on it. There's actually a ton […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!