PR Announcements

VinSolutions and R. L. Polk & Co. Integrate to Offer Customers Easy Access to Polk Cross Sell™ Reports

Summary: With a simple push of a button, VinSolutions’ customers, who subscribe to the service, can access R. L. Polk & Co.’s monthly Polk Cross Sell™ reports directly from their VinSolutions system. VinSolutions offers two levels of participation. Customers may opt to receive both new and used vehicle reports, or select only new or only used reports.

Overland Park, KS, June 9, 2009 – VinSolutions announced their integration with R.L. Polk & Co.’s Polk Cross Sell™ today. Subscribing customers desiring access to the Polk Cross Sell™ report can simply push a button on their system and view it. Available at two levels of participation, VinSolutions’ customers may opt to receive both new and used vehicle reports, or choose between new or used reports.

The Polk Cross Sell™ report is delivered each month and summarizes what dealers need to know so they can more quickly identify and seize sales opportunities. Built from multiple sources including vehicle population and statistical data from all 50 states, Polk Cross Sell™ reports offer dealers a clearer view of the marketplace and their place in it.

“The Polk Cross Sell™ is a vital tool for dealers, and accessing it directly through our software makes managers’ lives a lot easier,” said Doug Kinney, VinSolutions’ CEO. “We are constantly looking for value added products to offer our customers, and we are very pleased to add the Polk Cross Sell™ reports to our offerings.”

R. L. Polk & Co.’s core purpose of helping people make good decisions is evident in the quality and reliability of their products. “We are excited to work with VinSolutions to help automobile dealers sell more vehicles,” said Andrew Price, Polk’s vice president of Automotive Retail Solutions. “The Internet has proven to be an important sales tool, and our relationship with VinSolutions will help dealers be even more productive and efficient with their use of technology.”

Using Polk Cross Sell™ reports enable dealers to manage from solid data. Being able to better plan their inventory levels and take advantage of market conditions, pinpointing areas where their sales are strong and identifying areas in need of focused attention are reason enough to make Polk Cross Sell™ reports a part of a dealer’s daily management regime.

An industry-leading developer of Internet-based desking, customer relations management (CRM) and Internet lead management (ILM) software, VinSolutions provides 24/7 dealership sales and
marketing information to their clients anywhere Internet access is available. In addition to CRM, ILM and Inventory control products, VinSolutions builds custom dealership Web sites, uploads inventory photos, offers their clients quality training and consulting services, as well as valuable customer support. VinSolutions is GM, Ford, Chrysler, Subaru and Audi certified and has working relationships, alliances and integrations with several automotive software service providers such as R. L. Polk & Co., Kelley Blue Book, CarFax, AutoSoft, Inc., Autodata, RouteOne and DealerTrack.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

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