ActivEngage (www.ActivEngage.com), the automotive industry’s premier provider of proactive live chat for dealer websites, today announced the launch of multiple language translation for live chat on auto dealership websites. Now dealers can engage website visitors in their preferred language, without having to employ multi-lingual staff members. The new technology offers dealers a huge competitive advantage through increased personalization for their website visitors’ communication preferences. Orlando, Florida (PRWEB) November 4, 2008
ActivEngage, the automotive industry’s premier provider of proactive live chat for dealer websites, today announced the launch of multiple language translation for live chat on auto dealership websites. Now dealers can engage website visitors in their preferred language, without having to employ multi-lingual staff members. The new technology offers dealers a huge competitive advantage through increased personalization for their website visitors’ communication preferences.
ActivEngage’s new service translates live chat text to and from website visitors in real time. When a visitor starts a chat session, ActivEngage detects the visitor’s preferred language from their browser settings. The chat operator then asks the visitor if they would like to chat in that language. The expanded service includes the 15 most frequently spoken languages by non-native English speakers in the U.S., including Spanish, French, Russian, Chinese and Korean. In addition, the new service can distinguish between a language as it is spoken in different countries, for example French Canadian versus the French spoken in France, or Spanish as it is spoken in Mexico versus Spain.
Chat operators can enable or disable translation for a portion of the chat session or the entire session, based on the site visitor’s preference. Both the original and translated chat text are shown to the visitor and the operator, and the entire chat is stored in the database for future reference. Further, operators can chat with multiple visitors at the same time, using different languages.
“The more personalized communication can be with website visitors, the more successful dealerships will be,” commented Todd Smith, ActivEngage co-founder. “
As a company, our focus is to help dealers engage their site visitors by offering the right message at the right time. And now, they can offer this message in the site visitor’s language of choice, the language the visitor is most comfortable using. It’s an enhanced level of service that lets shoppers know that the dealer caters to the needs and preferences of their visitors, all without having to hire additional staff.”
About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors’ experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.
