Opinions & Advice

“The Process” video

Jeff Kershner
Posted onJul 26, 2008 at 6:29 PM
Updated onUpdated on Oct 23, 2008 at 11:59 AM

If you have ever worked with dealer advertising and marketing, you will enjoy this video!

For anyone that has ever had to deal with Honda DMA compliance. You’ll love this little cartoon put together by an anonymous cartoonist.

Hondacompliance_2

Jeff Kershner
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
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That one really hits home
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    Lao Shi
  • July 27, 2008

Reminds me of a number of presentations I have seen over the years.
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This is hilarious and spot on.

Unfortunately, the client thinks too much, too many times, what they want instead of seeking customer motivators.

Your successful dealerships are embracing the "voice of the customer" much more and addressing their needs. Heck, those dealerships enabling the consumer to purchase on their terms are obviously leading the automotive internet marketplace.
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That's funny and so true.
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    Gilbert Chavez
  • July 29, 2008
Jeff,

That is the best one I have seen in a long time.
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