Car Dealers: Want Digital Retailing? Start by Redefining your People Strategy
Digital retailing has officially arrived. The perfect storm of change is upon us. Technology advancements, customer demand and OEM programs are pushing retail automotive down a new path.
The early adopters of this technology have figured out what the rest of the industry is going to uncover. This isn’t a simple plug and play application that allows us to engage with our customers online, nor is it just a new and improved lead generation tool. If done correctly, digital retailing will impact every facet of your dealer business. Pricing, compensation, sales process, branding and communication all have to be evaluated and revolutionized.
If you are not sure if your business can handle all this at once you are probably right. Here’s where to start… [Read more…]