Dealership Marketing

Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends

Cars.com analyzes dealer reviews and uncovers common shopper pain points and several interesting trends. Online reviews continue to grow in importance within the automotive industry, with seven of 10 car shoppers stating that reviews of dealerships are a ‘very’ or ‘extremely’ important part of the research process. To better understand this trend, Cars.com conducted a …