Many of the conversations we get on the DealerRefresh forums are about dealership CRM choices and practices. With all the different conversations cycling around this topic, I have to assume that many dealers are changing or signing up with a new CRM company. I’m very glad to see the industry taking this extremely important technology more seriously, but I wonder if we might overlook some things during a change.
When changing CRM or ILM companies, you have to change your Internet lead address. It is a seriously major pain in the ass if you have a lot of lead providers (OEM’s, third-party, freebies, classified sites, your own site, etc.). If you’ve made a change, did you forget a lead provider? Did you remember to inform CarFax, Vast, Google Base, or one of those other sites that you don’t pay directly for leads?
I have a suggestion that will make this change only take 5 minutes and open up many more opportunities for your leads: [Read more…]