If you haven’t been on DealerRefresh in a while you might have missed the proposed bake-off between VinSolutions and iMagicLab. It all started when Sean Stapleton, VP of Sales at VinSolutions, stated in a press release welcoming Sean Wolfington to VinSolutions:
Today VIN is 24 – 36 months ahead of all companies in our space.
This caught the attention of Mark Bonfigli, CEO of Dealer.com, and Richard Keith Latman, CEO of iMagicLab. Mark simply wanted to hear how VinSolutions thinks they’re ahead, but Keith proposed a bake-off to see who was really ahead. Sean responded with:
Richard Keith Latman – Thank You for your response. I would love to have a vendor “Bake off” with you on video, live, or anyway our customers and prospects would like to see this. It would be great for the industry to really understand where everyone stands. NO BS, or “Coming Soon” stuff! Richard Keith Latman, remember you made the offer and I am 100% looking forward to this!
And ever since Sean Stapleton has gone silent. However…
Many folks from VinSolutions have been talking and quite a few rumors have also made their way back to DealerRefresh. Please keep in mind that these are rumors, but this one seems to have a little more weight:
A very big player (someone we all know) was approached by VinSolutions to find them a login to the iMagicLab system. That person did not get it for them, but did advise VinSolutions they’d lose this bake-off. Due to the neutral nature of this person his or her name will not be revealed here, but we did hear that the advice was heeded and VinSolutions has since been giving the world the silent treatment.
So…. is this happening or what? Sean – where’d you go?
P.S. I’m just inspecting what I was expecting.