CRM in the Dealership: Is it Hype or Help? – An article by Terran Lamp

Have you ever stopped to think about how well you know your customers? Sure, they come and go.  Some of them just window shopping (or internet browsing) while others stay for a while then leave just before you close the deal. You know the drill, they come in, they really don’t say much and before you start a conversation they have given you that dreaded “stay away” look. Or what about the customer who just wants to know how much they are going to pay, are you willing to help them or not? Then there are those who actually ask for your opinion and are delighted when you provide them with professional friendly service.

Do you REALLY know everyone who walks through your dealership doors?…Continue Reading