DealerRefresh

Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager

by -

Barack Obama impersonator selling Kia Sorrentos

Has anyone seen this?

Central Kia, a Dallas area Kia dealer commercial features a Barack Obama impersonator selling Kia Sorrentos for $11,888!! We have all seen dealers come up with some crazy shit for commercials but this is another classic and SO VERY VIRAL!

Even the daily show picked it up.

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Comments

  3. Eh, actually the ad itself doesn’t strike me as out-of-the-box or over-the-top at all… I’ve seen the same exact thing done before, using the current President at the time. The dealer lucked out big time here, getting this much exposure for something only mildly creative.

    And of course, the Ad Agency was even luckier, because now they can run around touting their “Viral Marketing” capabilities. I’m sure there are a handful of dealers calling them up right now… “I want you to gimme something like that Obama thing – you know, something that will get Daily Show exposure.”

Leave a Reply