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June 14 by Jeff Kershner -

Barack Obama impersonator selling Kia Sorrentos

Has anyone seen this?

Central Kia, a Dallas area Kia dealer commercial features a Barack Obama impersonator selling Kia Sorrentos for $11,888!! We have all seen dealers come up with some crazy shit for commercials but this is another classic and SO VERY VIRAL!

Even the daily show picked it up.

Categories: Latest News & Trends

About the Author

Jeff Kershner

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Comments

  1. Kevin Frye says

    June 16, 2008 at 8:37 am

    Simonizing – “Free at last, free at last!” – there goes my gross!! Lol, that was a great way to start the week… Kevin Frye/eCommerce Director/Jeff Wyler Automotive Family/ http://wyler.com

  2. Alex Jefferson says

    June 16, 2008 at 9:57 am

    Funny…lol

  3. Mitch says

    June 16, 2008 at 10:08 am

    Eh, actually the ad itself doesn’t strike me as out-of-the-box or over-the-top at all… I’ve seen the same exact thing done before, using the current President at the time. The dealer lucked out big time here, getting this much exposure for something only mildly creative.

    And of course, the Ad Agency was even luckier, because now they can run around touting their “Viral Marketing” capabilities. I’m sure there are a handful of dealers calling them up right now… “I want you to gimme something like that Obama thing – you know, something that will get Daily Show exposure.”

  4. Lao Shi says

    June 19, 2008 at 5:49 pm

    Once again KIA is leading the way to success. We must give credit where it is do.

  5. Jenna says

    June 20, 2008 at 9:53 am

    lol — wow.. I hadn’t seen this one before! Thanks for sharing!

  6. Steven Isakson says

    July 16, 2008 at 10:43 am

    excellent job of advertising-almost as good as the Credit pimp in philiadelphia

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Editors

  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
  • Alex Snyder

    Alex Snyder

    2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

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