Sean over at Dealer Synergy wrote a great article for Digital Dealer last month titled “Mastering Objections, Expectations and Rebuttals”. If you have not read it, I do suggest doing so.
Sean gives some insight on how to deal with those objections that we hear all too often;
“What’s your best price?”
“You are too far away”
“Is it on your lot?”
Mastering Objections, Expectations and Rebuttals – Sean Bradley..
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
