Car dealers have been promised that Big Data will be enhance their businesses yet for the most part, there have been few products delivered at the automotive retail level. Dataium was one of the first companies to offer car dealers insights based on the millions of data points collected by Dataium from Internet car shoppers.
Today, we are starting to see the other retail products emerge that leverage Big Data. This weekend, I was very excited to see in action an enhancement to Cobalt’s Flex Websites for GM dealers, which creates a Personalized Consumer Experience powered by Cobalt’s Intent Engine.
If you are a regular user of Amazon.com you know when you visit their homepage, it suggests products for you to purchase. It does this by using a data warehouse to analyze your previous clicks, views, actions, and purchases on Amazon so that you are presented a personalized experience. Amazon’s customization is based on actions on their website, but what if the data set could be enriched with offsite data?