Facebook Graph Search – How Should Your Dealership Prepare?
I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search.
Graph Search is Facebook’s most recent search tool iteration, helping users make connections to existing people and places that were previously difficult to find. With a clean interface and natural search capabilities, Graph Search unlocks the massive amount of data logged into Facebook by individuals and businesses each day.
Even though Facebook CEO Mark Zuckerberg has emphasized that Graph Search is “not Web search,” many would agree that this is Facebook’s attempt to compete with Google. Unlike Google’s current search algorithm, Graph Search relies on social interactions to build its search database.
Today, businesses can be optimized for the current Graph Search tool. For dealerships, this involves: listing the dealership as a business instead of a person and once listed as a Facebook business page, selecting relevant business categories. Since Graph Search currently only searches business names and categories, these two steps are the most critical today.
What about the next step?
How should dealerships prepare for the evolution of Graph Search in the future?