Dear Mr. Local Dealer,
No one likes you.
Sincerely, Tesla Motors
If Tesla Motors had their way you’d be out of a job and tech-savvy shoppers would be buying their next Model S off the Internet. Sounds like a good plan, doesn’t it?
Not so fast, you say?
One dealer in New York argues dealerships are local businesses, providing jobs to people who live and work in the same community. The dealer continues to ask Tesla Motors, who else is better to sell a car to someone than a local?
Tesla Motors, on the other hand, says they’re leading the future of car buying. Who wouldn’t want to shop for a car online and complete the entire transaction via never-seeing-your-face? Recent millennial shopping data suggests they’d be on board with never stepping foot on a lot.
So, let me hear your argument. Are you pro for future changes in car buying to adapt to new shopping habits, or are you a true believer that the local car dealership, the brand that sponsors your son’s soccer team, is here to stay. Forever.
Sound off in the comments!
..or follow this hot thread over in the DealerRefresh forums – Near Death Experience? Tesla vs Auto Dealerships