Your Summer Mobile Snapshot at the Dealership

Apps. The tidal wave continues:

In Q1 of 2013 13.4 billion apps were downloaded according to figures from Canalys.  This number is up 11% from Q4, 2012.

Mobile Guide for Car Dealerships

Apple and Android now combine for just shy of 100 billion total app downloads – this in just under 5 years.  Over 900,000 apps exist now in the Apple store and Apple has sold 600 million iOS devices.

Smartphone Users.  Still in love:

The average iOS user downloads 83 apps per device and the average android user 53.

In a recent apigee study, 85% of 762 smartphone owners surveyed said they would rather go without water than their mobile apps.

Smartphone Sales.  The conversion continues:

Smartphone sales accounted for 49.3% of Q1 2013 mobile phone sales worldwide. This is an increase from the 34.8% Q1 number from 2012.  Conversely, sales of standard feature phones decreased 21.8% in Q1 2013.

When it comes to smartphone manufacturers and US data, comScore reports Apple at the top with 39.2% of the market, Samsung claims second spot with 22%, and HTC registers third at 8.9%.

Tablets. The future personal computer:

A forecast from research firm Gartner predicts shipments of tablets to surge nearly 68% in 2013.  IDC’s findings show tablet shipments outpacing the PC market by 2015.

iPad remains solidly in the lead according to Chitika analyzed ad network data.  A whopping 81% belongs to apple’s tablet device while Amazon’s Kindle Fire sits in second with 7.4%.  Signs of movement can be seen from Samsung’s Galaxy in third up .5% to 4.7%.

Smartphone Market Share.  Google dominance:

Android continues to win the OS platform war over apple with 75% market share. iOS is a distant second at 17.3%.

Windows Phone. Mr. Johnny come-lately:

Windows Phone tripled its market share year-over-year now claiming the number three spot behind Apple and Android.  According to the latest IDC report Windows phone sold 7 million units in the first quarter of 2013.  This allowed Windows to claim a 3.2% market share.

Windows Phone future looks promising.  Window’s primary phone partner, Nokia, is responsible for 79% of Windows Phone sales.  As Nokia transitions its 14.8% market share to an all-smartphone lineup, Windows Phone will be a clear beneficiary.

Blackberry.  Don’t let the door…

In stark contrast to Windows Phone growth, Black Berry’s market share slid to 2.9% – less than half its share just one year ago.  Acceptance of the company’s new Blackberry 10 platform, released earlier this year, will be a key driver in the company’s future.

Apple.  Shinny new clothes:

The recent release of iOS7 to developers showcases revamped visuals and streamlined access to the controls users access daily.  Airdrop allows local sharing to other iOS7 devices, multitasking has been improved, Siri expands her usefulness, and the App Store can now suggest apps relevant to the user’s location.

Mobile and Automotive Retail

Questions:

How has mobile impacted your dealership so far in 2013?

What percentage of your total web visitors are now coming from tablets and smartphones?

How many of your customers are using a mobile device while visiting your store?

How has your dealership embraced mobile?

 

Ben Anderson

Ben Anderson - AKA "hair model Ben" is the President of AutoMotion, a leader in mobile apps for dealers. Ben is a regular speaker on mobile for many industry events including GM eSummit tour, JD Power, and DSES. Not only is he a real expert in mobile, Ben has a genuine passion to innovate. Have a question about mobile? ask Ben!

Please note: I reserve the right to delete comments that are offensive or off-topic.

8 comments
dealerrefresh
dealerrefresh moderator

Ben, thanks for the post around all the recent mobile stats. Great info!! We always look forward to your posts. 

"The average iOS user downloads 83 apps per device " - That's crazy!! But I believe it. If there's an app available (and it's a feature rich app), I would personally rather download the app vs using the mobile version. 

Example: I'm a heavy user of the Amazon app. I actually find it just as easy (if not easier) to use and purchase on as the full web version. I never visit the mobile site since I have the application and the app offers much of what I need to do what I want to do - search, buy, look up and track previous orders.

We have had the discussion here in the recent past on DealerRefresh around the increase of mobile traffic and the importance of having a stellar mobile presence. Extremely important as these customers on our mobile sites by phone are low in the funnel. 

Here's a discussion from 2010 around the increase of mobile traffic - http://www.dealerrefresh.com/tracking-mobile/

Here's a fun thread over in the forums around a "prediction for mobile in 2013" - http://forum.dealerrefresh.com/f43/what-your-mobile-website-numbers-prediction-2013-a-2521.html  

Jump in and share your stats with the community. 


How has mobile impacted your dealership so far in 2013?

What percentage of your total web visitors are now coming from tablets and smartphones?

How many of your customers are using a mobile device while visiting your store?

How has your dealership embraced mobile?

dealerrefresh
dealerrefresh

Ben, thanks for the post around all the recent mobile stats. Great info!! We always look forward to your posts.  "The average iOS user http://www.telegraph.co.uk/technology/news/10095401/Android-apps-to-overtake-Apple.html " - That's crazy!! But I believe it. If there's an app available (and it's a feature rich app), I would personally rather download the app vs using the mobile version.  Example: I'm a heavy user of the Amazon app. I actually find it just as easy (if not easier) to use and purchase on as the full web version. I never visit the mobile site since I have the application and the app offers much of what I need to do what I want to do - search, buy, look up and track previous orders. We have had the discussion here in the recent past on DealerRefresh around the increase of mobile traffic and the importance of having a stellar mobile presence. Extremely important as these customers on our mobile sites by phone are low in the funnel.  Here's a discussion from 2010 around the increase of mobile traffic - http://www.dealerrefresh.com/tracking-mobile/ Here's a fun thread over in the forums around a "prediction for mobile in 2013" - http://forum.dealerrefresh.com/f43/what-your-mobile-website-numbers-prediction-2013-a-2521.html   Jump in and share your stats with the community.  How has mobile impacted your dealership so far in 2013? What percentage of your total web visitors are now coming from tablets and smartphones? How many of your customers are using a mobile device while visiting your store? How has your dealership embraced mobile?

ThatOtherCarDealer
ThatOtherCarDealer

Selling cars has not changed, but it's weird how people think the basics no longer are relevant. That's funny because I work at a used car store doing 120-150 units and I disagree you need an APP when a "Responsive" website can achieve the exact same desired effects on all devices - with infinitely greater flexibility - in real time, and cost containment. Across the country, the number is 40-50% of site hits come from mobile/tablets, but it's also hard to find analytic you can really trust 100%. Many of those "lookers" do so again at home or at work on a PC/Mac. But this number doesn't mean you need an APP and gotta hop on the bandwagon. My apologies and I know you run an APP business, don't want to talk down your business, but for purpose of an analogy: why buy two jackets, when the one that works in all conditions is reversible? There is a new trend and paradigm coming and it's not APPS, it's Responsive websites. I'm not looking for an agreement, just saying what we know to be true, and working for us.

ThatOtherCarDealer
ThatOtherCarDealer

Selling cars has not changed, but it's weird how people think the basics no longer are relevant. That's funny because I work at a used car store doing 120-150 units and I disagree you need an APP when a "Responsive" website can achieve the exact same desired effects on all devices - with infinitely greater flexibility - in real time, and cost containment. Across the country, the number is 40-50% of site hits come from mobile/tablets, but it's also hard to find analytic you can really trust 100%. Many of those "lookers" do so again at home or at work on a PC/Mac. But this number doesn't mean you need an APP and gotta hop on the bandwagon. My apologies and I know you run an APP business, don't want to talk down your business, but for purpose of an analogy: why buy two jackets, when the one that works in all conditions is reversible? There is a new trend and paradigm coming and it's not APPS, it's Responsive websites. I'm not looking for an agreement, just saying what we know to be true, and working for us.

TomCarChat24
TomCarChat24

revisiting this post with the eyes of a consumer - I will NOT download an app for every company that may have my next lawn mower, much less have half dozen or more dealership apps. TO ME, dealer apps will go the way of FLASH INTROS (remember those $5k hype pieces that only the owners loved? except perhaps for superstores like autonation or CarMax, who will potentially have dozens of cars that appeal to a shopper

TomCarChat24
TomCarChat24

revisiting this post with the eyes of a consumer - I will NOT download an app for every company that may have my next lawn mower, much less have half dozen or more dealership apps. TO ME, dealer apps will go the way of FLASH INTROS (remember those $5k hype pieces that only the owners loved? except perhaps for superstores like autonation or CarMax, who will potentially have dozens of cars that appeal to a shopper