Merry Christmas and Happy Holidays

Merry Christmas and Happy Holidays

2015 is near complete. What a year it has been. Be on the lookout for a few year-end reviews and 2016 predictions over the next week. Until then, enjoy your weekend. Make it a Merry Christmas and Happy Holidays – Jeff

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Web visits to web generated lead conversion rates for benchmarks
Hey Y'all, I'm preparing some reports to run out of data studio and would like to be able to provide some frame of reference to the decision makers who will be seeing these reports. Do any of you know where I might find any content or hard numbers that talk about web to lead conversion […]
Guess the Villain Game - from RefreshFriday
On today's RefreshFriday, Jeffrey Tognetti laid-out some shady tactics being done by a "trusted" vendor. This vendor is pulling the dealer's DMS and CRM data to see if the marketing they are doing is turning into sales. That should be all the hints you need. Who is this vendor?... Guess the Villain Game - from […]
SEO?
Is anyone doing a solid job with SEO in the automotive space? It's kinda like snake oil and there are lots of great pitches but not much that I've seen move the needle. Any needle movers out there?
Coolest Lead Response Tools
Anyone got something cool that is helping to create customer engagement when responding to leads and/or emails? There are video systems, eBrochures, etc. Anything outside of the norm?
A new data breach of humongous proportions has just been made public
Attention Automotive Industry peeps:, We are talking astronomical numbers. This data set has been labeled as a "Collection#1" and it consists of: Email addresses and passwords totaling 2,692,818,238 rows 1,160,253,228 unique combinations of email addresses and passwords. Unique email addresses... A new data breach of humongous proportions has just been made public
Dealer's Gone Lead-Gen Crazy
I am seeing Home Pages POLLUTED with visual chaos, much of it is aimed at lead-gen. As I cruise about the USA, I'll post 'em as they cross my desk. If you see one, grab a screen shot and post it here. If you can, grab a screenshot of the mobile site too.
NADA 2019 - who's going?
Although neither @Jeff Kershner nor I will be there this year we hope the community can find each other at the show. Who's going and who's going to catch up?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Merry Christmas and Happy Holidays