Merry Christmas and Happy Holidays

Merry Christmas and Happy Holidays

2015 is near complete. What a year it has been. Be on the lookout for a few year-end reviews and 2016 predictions over the next week. Until then, enjoy your weekend. Make it a Merry Christmas and Happy Holidays – Jeff

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Digital Retailing - do you?
Do you have a digital retailing solution in your website or process? Something like Roadster, Dealer Science, Cox's Accelerate (or whatever they call it), Dealer Inspire's Online Shopper, etc. I know I'm missing at least 8 others. Feel free to list those out.
QR Codes - In or Out?
QR Codes... has this been a hot topic lately. I was never completely sold on QR codes. I look at my entire family and only my sister and I figured out how to use them. My father, for example, has a smart phone and if you asked him to scan a QR code, it might […]
CRM. More bad than good?
I have spent the last 15 years of my career either running or building CRM systems. I have written numerous articles on DealerRefresh in support of them and even how to buy them. To say I have been a CRM advocate is an understatement. Yesterday, @Jeff Kershner and I were talking... CRM. More bad than […]
Why Yelp should Seriously Eat S*^&% and Die
I'll start off by getting this out of the way, "I hate Yelp." There I said it. I hate their business model. I hate their unethical treatment of businesses (mine included). I hate their unscrupulous businesses practices. I hate the owners. I hate the users. I mean hell, I even hate the negative... Why Yelp […]
Boardman, OR Direct traffic.....From Amazon???
So I noticed a spike in my Direct Traffic in my GA account this month and did some digging. I first searched by User>>City to see where it was located and the #1 referral was coming from Boardman, Oregon. I'm on the east coast so that seemed strange. Using the Service Provider as a secondary... […]
Guide for UTM-tagging URLs
I take so much from the Dealer Refresh site, always want to make sure I'm sharing enough. I share the document below nearly every day with some new digital agency who can't seem to figure out how to properly UTM-tag campaign URLs. Click here to download: http://bit.ly/UTMinstructions... Guide for UTM-tagging URLs
Piss Poor User Experience / Usability
I've been in the market for a car and have run into some fairly bad sites. Most of you probably already know, but there are still a ton of poorly designed, unusable websites, apps, plug-ins, etc. out there. It should help dealers actually, they should go to the 3rd party and make... Piss Poor User […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Merry Christmas and Happy Holidays