Merry Christmas and Happy Holidays

Merry Christmas and Happy Holidays

2015 is near complete. What a year it has been. Be on the lookout for a few year-end reviews and 2016 predictions over the next week. Until then, enjoy your weekend. Make it a Merry Christmas and Happy Holidays – Jeff

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Leave a Reply Cancel reply

You must be logged in to post a comment.

84 month payments
How often do you quote 84 month payments and how often do customers take a payment term that long?
Well The Old car Biz is Alive and Well
Since I can't find a position in the vendor world, I decided to go back to my roots and sell cars. Dealerships in my area (Chicago North Suburbs) are stuck in the 80's. Maybe 70's. They want experienced salespeople, which is fine. I love the biz. Started yesterday..Was given a desk, and log-in... Well The […]
This election is f^[email protected]'d, but...
has it had any impact on your sales? Merrill Lynch said: Since 1928, the Standard & Poor's 500—a widely watched benchmark of U.S. large-cap companies—has dropped an average of 2.8% in presidential election years that don't include an incumbent seeking reelection...Click to expand... ... This election is f^[email protected]'d, but...
5 Retention Greats in Auto History
View attachment 3897 Here are my top “Best of” retention ideas that your dealership should consider: 1. Reward complaints: Most customers won’t complain. They just won’t come back. However, in all honesty, you need them to complain, in detail. Each compliant is an opportunity for you to... 5 Retention Greats in Auto History
Facebook Marketplace Inventory Partners: which one should you use?
Has anyone been using their web provider or chat provider to push inventory to Facebook Marketplace? Any positive or negative experiences from working with them? Here's a list of inventory partners currently available:
BUSTED Spincar caught selling dealer data
Huge shout out to Jeffrey Tognetti at DealerX for pointing this out. Folks, there is no other way to say this other than…. It is soooooo fucked up when a vendor you trust, and pay, takes your customer's data and sells it for their own profit. How much of this is going on? Can we […]
Google Attribution
Deserves its own thread and dealers need to be on the lookout. Google’s Data-Driven Attribution Model: What You Need to Know https://www.business2community.com/...ribution-model-what-you-need-to-know-02110276 Google Attribution is still in... Google Attribution

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Merry Christmas and Happy Holidays