An interesting new study from Yahoo and comScore. The study looks at searcher behavior in the automotive segment.
Over a 3 month period, they were able to determine that 45% of the U.S. population visits an automotive website. This amounts to 716 million unique visits.
"We were incredibly surprised at just how large this market is"
The study goes on to talk about the “three types” of automotive websites and how these companies conflict with each other in the search engines (like how I have a huge conflict with automotive.com and dealix’s dealernet.com websites, shadowing what I consider to be my territory in the natural listings in the search engines).
It also shows that most users are visiting the OEM websites more than the second tier aggregators.” This is why I think that it’s becoming increasingly more important for the Manufacturers to design their websites even more towards converting the customer into a lead.
The study also noted ”Despite the large numbers of users visiting automotive web sites, 6% engaged in actual shopping behavior.”
Follow this link to the article
(if this link does not work use the one below)