Great news for DealerSkins and BZ Resuts (maybe).
Dealer websites built with Flash has always been a topic of conversation here on DealerRefresh. Having a dealer website designed in flash has been one of the biggest drawbacks for getting your dealer website properly indexed in the SERPS. Search engines can see the file, but they could never see what was in it. Maybe things are changing??
Apparently, Adobe has a way for the search engines to read SWF (Flash) files and now index the information within. This means any text or links in your dealership Flash website could now be indexed by Google and Yahoo.
Of course with some “gray hat” techniques some of the flash website vendors have been saying for years that they were able to get their websites indexed.
Google is already implementing the SWF-indexing technology, while Yahoo apparently still has some work to do. Will this solve all the problems with Flash content and websites showing up on search engines?
Getting your dealers Flash website indexed in Google and Yahoo is one thing, but actually ranking high for the right keywords is another.
“Until Adobe makes it easy for the average Webmaster or blogger to link deeply into those Flash files, they are not likely to appear at the top of many search results”.
Q. How does Google “see” the contents of a Flash file?
“We’ve developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed. We can’t tell you all of the proprietary details, but we can tell you that the algorithm’s effectiveness was improved by utilizing Adobe’s new Searchable SWF library.” – Google
For more Q and A on Improved Flash indexing by Google, read the latest entry on Google’s Webmaster Central Blog.
Here is an example from a DealerSkins website page source from of one of their “Featured Sites”
Sorry to use DealerSkins as an example but it is what it is.
Eitherway, I say stay away from Flash websites for your dealership. What do you think?