Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

Sitting at the dealer..maybe your home today lounging by the pool. Either way, it makes for a great time to catch up with some of the latest discussions over on the DealerRefresh forums:
Why become Sales Manager?

Dealer Conference and “not so normal requests…

Scope of the Internet Director

If I’m giving a Internet Manager 150 leads a…

Homenet vs Firstlook

Dominion Adaptive Websites

Getting Your Dealership Ready For Apple Maps<

See You Later Autotrader!

Edmunds as 3rd-Party Lead Provider — Thumbs Up or Thumbs Down?

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Urgent Help Needed w Time Sensitive Problem Please!
Hi guys, I have a serious issue. Was hoping for guidance (or prior experience here), please. I am shocked and appalled. My question becomes: what happened to their honesty and integrity???? So, we sell & buy cars through Manheim, and they are the middle man, to offer SECURITY for both buyer &... Urgent Help Needed […]
Anyone using Sendsmart? AI..
intro before lead is sent to Salespeople? A Conversica competitor Let me know thoughts / Thank you
Are OEM's forcing you to put codes in your website?
Let's start a collection of all the automotive manufacturers forcing dealers to install code, tags, scripts, plugins, whatever into a dealership website. Who is the OEM and what is the thing they are asking you to put in your website?
CarGuru's 100% Rate Increase!! 2nd time in 2 years
Hello all, I received a nice "Happy New Year" email from Carguru's stating that my rate would be increasing Feb 1st by 100%. I can continue with Carguru's at this new rate or my account would be cancelled. Carguru's has taken us from $750.00 monthly to $2620.00 and now in Feb to $5640.00. All... CarGuru's […]
Why Can’t Your Classifieds Site Perform Like CarGurus?
Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a couple here). But, when it matters, CarGurus more often than not delivers results... Why Can’t Your Classifieds Site Perform Like CarGurus?
Do you review your mobile site?
Just a friendly reminder that it is worth looking at. Duh right? It is easy to forget to do it when you work behind a desktop all day. Here's some tips on how to review it.
FOMO / Customer Engagement Software apps
FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy. I'm seeing these everywhere... are dealers using these? I've not seen them. Maybe slightly too obtrusive? https://fomo.com... FOMO / Customer Engagement Software apps

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

About the Author

Jeff Kershner

Leave a Reply Cancel reply

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith