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Obstacles, Observations and Opinions of an Automotive Internet Sales & Marketing Manager

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July 4 by Jeff Kershner -

Have a Great 4th of July!

DealerRefresh wished you a great 4th of July

From everyone here at DealerRefresh – Have a July 4th!

Sitting at the dealer..maybe your home today lounging by the pool. Either way, it makes for a great time to catch up with some of the latest discussions over on the DealerRefresh forums:
Why become Sales Manager?

Dealer Conference and “not so normal requests…

Scope of the Internet Director

If I’m giving a Internet Manager 150 leads a…

Homenet vs Firstlook

Dominion Adaptive Websites

Getting Your Dealership Ready For Apple Maps<

See You Later Autotrader!

Edmunds as 3rd-Party Lead Provider — Thumbs Up or Thumbs Down?

Categories: The Other Stuff

About the Author

Jeff Kershner

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Editors

  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
  • Alex Snyder

    Alex Snyder

    2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

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