Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

Sitting at the dealer..maybe your home today lounging by the pool. Either way, it makes for a great time to catch up with some of the latest discussions over on the DealerRefresh forums:
Why become Sales Manager?

Dealer Conference and “not so normal requests…

Scope of the Internet Director

If I’m giving a Internet Manager 150 leads a…

Homenet vs Firstlook

Dominion Adaptive Websites

Getting Your Dealership Ready For Apple Maps<

See You Later Autotrader!

Edmunds as 3rd-Party Lead Provider — Thumbs Up or Thumbs Down?

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Unique Opportunity with startup company
Looking in the Austin, TX area for someone familiar with automotive dealerships and management. This is a commissioned outside sales job with a base salary and car allowance. Also, need detail-oriented individual for account management. www.nuvinair.com... Unique Opportunity with startup company
Digital Retailing - do you?
Do you have a digital retailing solution in your website or process? Something like Roadster, Dealer Science, Cox's Accelerate (or whatever they call it), Dealer Inspire's Online Shopper, etc. I know I'm missing at least 8 others.... Digital Retailing - do you?
Digital Retailing - What are your results?
*If there is a thread out there that is similar to this please send me the link* Not looking to get into a long draw out discussion about Digital Retailing (DR). I personally think it scares your customers away but that is just my stubborn self. All I really want to know is five things […]
It's Customer Valuation, not Attribution
Marketing attribution has been a hot topic for several years now, especially with the increasing availability of technology and metrics that can show marketers almost every step in a customer’s journey. Greater and deeper visibility into these touchpoints has... It's Customer Valuation, not Attribution
Calling all ladies in Automotive!
Calling all ladies in Automotive! We want to hear from you!! View attachment 4068 Dealer Authority will be hosting an all-female, Facebook Live round table March 19th | 3PM and we want to include you!! This is an open call to the automotive industry.... Calling all ladies in Automotive!
One Price Dealers: how do you set prices?
What kind of methods are one price dealers coming up with for establishing a competitive price on a car? Open to hearing about both new and used car methods.
Leaving Customers Unattended In Showroom
So I was listening to the radio this morning (I know, very old school of me) and they were discussing that the modern car-shopper (when left unattended) in a showroom after a deal has begun, it gives them time to pull out their phones, have discussions with friends, family, or even make a post... Leaving […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

About the Author

Jeff Kershner

Leave a Reply Cancel reply

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith