Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

Sitting at the dealer..maybe your home today lounging by the pool. Either way, it makes for a great time to catch up with some of the latest discussions over on the DealerRefresh forums:
Why become Sales Manager?

Dealer Conference and “not so normal requests…

Scope of the Internet Director

If I’m giving a Internet Manager 150 leads a…

Homenet vs Firstlook

Dominion Adaptive Websites

Getting Your Dealership Ready For Apple Maps<

See You Later Autotrader!

Edmunds as 3rd-Party Lead Provider — Thumbs Up or Thumbs Down?

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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A.I. ain't A.I. in automotive. It is B.S.
If I get another newsletter about how some company is using A.I. (Artificial Intelligence) to solve a problem for a car dealer I'll.... continue to hit the spam button. But I think this image sums up what it really is: View attachment 4177 Mystery solved! And you didn't even... A.I. ain't A.I. in automotive. It […]
Blackhat CarGurus SEO Tactics PPT that Cars.com produced
Blackhat CarGurus SEO Tactics PPT that Cars.com produced https://www.docdroid.net/aQ0Vbn0/blackhat-cg-seo-tactics.pdf
Attribution: Do you give the last touchpoint all of the credit for a sale?
I read, with a great interest, a post on DMNews.com Marketers' Twisted Cross-Channel Attribution [Infographic]. At one point it was stated "...almost one quarter of... Attribution: Do you give the last touchpoint all of the credit for a sale?
GM dealer leaving CDK website who to look at ?
So our owners have grown tired of the CDK website costs. Who are you guys using any suggestions? I have seen dealer.com and dealer inspire. My boss even joked as we use carsforsale to list we could use one of there sites.
What does the future hold for the car business?
It has been over five years since I retired. I loved the car business. I don't miss it but still love being around car people. We just went through some record sales years. The economy is booming but sales are not what I expected and margins are really weak. I believe that during the next... […]
CarGurus - significant drop in traffic?
Had a visit with CarFax and they shared this graphic below, which indicates that recent changes to the Google algorithm has created a huge drop in traffic with CarGurus (competitor A) down to the level of AutoTrader and Cars.com. Source is SEMrush. Not sure how accurate this is - curious as to... CarGurus - significant […]
Customers want more VIDEO - What is (or would be) your strategy?
Sprout Social's recent post - 9 stats social media marketers need to show their bosses ASAP they summarized the 9 stats from their Social Index, one of those stats pointed out that 45% of... Customers want more VIDEO - What is (or would be) your strategy?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

About the Author

Jeff Kershner

Leave a Reply Cancel reply

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith