Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

Sitting at the dealer..maybe your home today lounging by the pool. Either way, it makes for a great time to catch up with some of the latest discussions over on the DealerRefresh forums:
Why become Sales Manager?

Dealer Conference and “not so normal requests…

Scope of the Internet Director

If I’m giving a Internet Manager 150 leads a…

Homenet vs Firstlook

Dominion Adaptive Websites

Getting Your Dealership Ready For Apple Maps<

See You Later Autotrader!

Edmunds as 3rd-Party Lead Provider — Thumbs Up or Thumbs Down?

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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CRM email deliverability isn't the problem
I've been a total asshole to CRM companies since 1999 when I had to use my first automotive CRM. And I championed some specific issues to get pissy about over the last 20 years. One that is still unforgivable is a way to measure the quality of communications, but I'll leave that for another... CRM […]
*URGENT* Special Ad Category - What it means for the future of Facebook!
Not the best way to awaken my inactive forum account (Sorry @Jeff Kershner). But I thought I'd be the first one to report it here. Seems some digital vendors are not prepared for it, which could disrupt your advertisements and the successfulness of them. Or much worse,... *URGENT* Special Ad Category - What it means […]
Service and Parts discounted for Sales?
Our dealership is having a conflict that I am sure many others have. I am curious if the industry has moved to a specific trend. So here are my questions.. -Those with service centers - what do you charge the sales department for internal work? Do they pay the retail labor rate that a customer... […]
Who Works Harder at our Store - Retail Sales Guy or Internet Sales Guy
I would like everyone's opinion on this. Let me put together the facts and you all decide who works harder. Recently one of our sales managers indicated that the retail sales guys (two of them only) were not happy with the current situation with one of the Internet Sales Agents in regards to... Who Works […]
Back to BDC...what's changed?
Hi, I took a 2-year hiatus from BDC and just got back into the industry. I am now at a 1-rooftop, smaller store (150-200 cars/mo) that kinda sorta had a few designated BDC persons, but honestly...not really. It's always been more of a referral/walk-in based, mildly "old school" store. I was... Back to BDC...what's changed?
Inventory updates customers are interested in
Between photos, descriptions, pricing, and availability, how many hours a month does your dealership spend updating inventory for your website? You're already putting in the time—get more from this work by turning routine website updates into newsworthy emails to interested customers.... Inventory updates customers are interested in
SEO - LOVE for the red-headed stepchild of automotive marketing
View attachment 4276 When was the last time we focused on SEO? ...I don't remember. It is long past due and we are lucky to have... SEO - LOVE for the red-headed stepchild of automotive marketing

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th!

About the Author

Jeff Kershner

Leave a Reply Cancel reply

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith