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Dealership Average Internet Closing Percentage

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jared drbio photo
What’s your average closing ratio for Internet Leads?

I’ve been working in the Internet Department within a few different Dealerships for a bit over 4 years now.

With all the research I have done and training (Driving Sales, Grant Cardone, Joe Verde, etc), I’ve found that the national average closing percentage to be around 12-14%.

I’ve recently seen some Dealers closing in the high teens to low 20’s on their Internet Leads consistently.

I’d like to hear from the DealerRefresh community on the closing percentage that you think your store should close at and if high teens to low 20’s is attainable consistently.

What’s your average closing ratio for Internet Leads?  Click here and comment over in the forums

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