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Ford – Not Another OEM Mandated Digital Partnership Program

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Your Digital Marketing expert's last job was at McDonald's

Oh Great! Another OEM Mandated Digital Partnership Program Horror Story

For months my organization combated digital marketing program hand-me-downs from Chrysler Digital that (originally) did little more than increase our cost per click and level of aggravation. It pleases me to now say that things between my organization and Chrysler Digital have improved dramatically. And that we were able to find a partner off of CD’s list of partners that has been very useful and a great company to work with. And Chrysler Digital has stepped it up immensely to accommodate my organization.

But just when I thought we’d gotten through the OEM Mandated Program Storm here comes a new American Dealership horror story… the New (since January) Mandatory Ford Direct / paid search program dunt dunt dah!

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Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.