I would recommend NOT missing out on this FREE Webinar hosted by Avinash Kaushik on October 15, 2008 RSVP Today! Sorry about the short notice.
2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it’s clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively – in particular, your media dollars – in order to maximize ROI.
In conjunction with Automotive News, Avinash Kaushik will lead a discussion on how to use Google Analytics to help address the fresh challenges facing automotive brand marketers. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.
Author, Blogger, Analytics Evangelist
Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google.
As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. You’ll find Avinash’s web analytics blog, Occam’s Razor at http://www.kaushik.net/avinash
The original event was broadcast on:
Date: Wednesday, October 15, 2008
Time: 12:00 PM EDT
You can view the event archive at the link provided below:
After watching the archive webinar, feel free to take the survey. It takes only a few moments.