Another new year and even more new opportunities.
If you’re not growing personally and professionally, irrelevance awaits you. I love pushing myself to continue learning more every year and if you’re reading this, you probably do too. Here’s my mental dump on the latest marketing strategies, technology trends and consumer behavior.
Let’s see what’s in store for 2016 in my annual DealerRefresh retail automotive predictions post.
Things are different compared to the last couple of years. We experienced a wave of new strategies and tactics, yet many are still puzzled about how everything fits together. Dealership GM’s, sales manager and Internet managers should be expected to have an understanding of the processes, not necessarily an understanding of the intricate details of core strategies. Management should be focused on building their marketing stack.
This year’s theme and general direction of things to come, is very simple: [Read more…]