Email isn’t easy; you have less than 30 seconds.
We all know it’s not easy to build a relationship with prospective customers through email. Especially when you consider that on average readers spend only 15 to 20 seconds on any email they open (studies indicate the average English reader takes 20 seconds to scan about 50 words).
So, you have less than 30 seconds and just a few sentences in any one email to communicate your message, gain trust, and convince your prospective customers that you’re the right dealer to sell them their next vehicle. Pretty challenging, right?
But wait, it gets better.