People rely on Facebook reviews because of their accuracy over time. Of course, not every single review reflects perfectly the customer experience, but an aggregate review score quickly tells new customers what type of experience they can expect at your dealership.
Unfortunately, there’s no shortcut to get Facebook reviews or improving reviews and ratings overnight. If customers regularly have a subpar experience then your ratings will reflect that and the only lasting way to change ratings is to improve your customer’s experience.
For many auto dealerships, however, it’s not so much a problem of quality ratings and reviews, but rather the quantity of customers leaving them. If your dealership has less than 10 Facebook reviews it sends a bad message to potential customers. Even if your sales and service are top-notch, it takes time to build up credibility online.
This guide will walk you through a simple approach to getting your first 100 Facebook reviews. It requires you to manually send review invites and even though it is a free approach it will require an investment of time. [Read more…]