What if you had Superhero powers like Spider-Man, Batman and Superman? You could have an amazing gift to do the unexpected and save the day. Sure, you’ve been tracking calls from your dealership’s website for years. Your store may even be running an expensive pay-per-click campaign that is bringing well-qualified leads. That is what the average “Clark Kent” is managing for his dealership and probably getting praise for being on the cutting edge of internet marketing. Are you ready to be a Superhero? Get ready to switch from Clark Kent to Superman and unveil that special uniform under your suit. Extract the most out of your dealer website tracking with the following Four Superhero Powers.
Mobile Traffic Increasing Dramatically
Ryan over on the forums posted a new thread “ipad Traffic Increasing Dramatically“.
Recently I have seen an increase in ipad visits to websites I play with. It’s interesting because I suspected this but didn’t suspect the amount so quickly.
Are you watching your dealer website visitors by mobile device?
This is something I have been watching for about a year now, adding the Visitors by Mobile Device to my dealers (and DealerRefresh) Google Analytics dashboard for quick reference.
A little over a year ago – you were lucky to see a few iPhone visitors to your dealership website, but just over the last 4-6 months, visitors from mobile devices have really increased. Especially on Andriod devices, and now we are quickly seeing visits from the iPad.
NOTE: IF you have your websites set up to automatically detect a mobile browser – you might want to be sure that it’s not pointing over to the mobile site for iPad visitors (unless you have a Flash intensive dealer website ). It’s annoying as hell when you want to visit a dealers website from your iPad and you keep getting redirected to the mobile site.
Whether or not you have a mobile dealership website, you might want to keep an eye on your analytics. They might just tell you something.
Mobile will of course continue to rise – it’s going to happen, especially on the local side.
Are you watching your visitors by mobile device in our analytics and are the analytics showing that maybe you should have a mobile website if you don’t already?
If you do, who is your mobile website provider? Feel free to drop a link in your comment (dealers only please).