Social Networking – Automotive dealer vendors and consultants are not getting it.
Many of the technology/internet driven vendors and consultants are quick to tell dealers how they need to be where the consumers are. How consumers have changed and they need to know how to market themselves on the internet to today’s consumers. The internet is where the consumers are! I’m not here to dispute that BUT rather I’d like to point out that it’s obvious to me that most don’t practice what they preach.
Case in point; DealerRefresh. Here is the perfect avenue for CEO’s and top management of consultant firms, dealer website, CRM, ILM, 3rd Party Lead, etc. vendors to reach out to a targeted audience. The opportunity to participate, build relationships and give back to their consumers. But…the only time I usually hear from a vendor is when I call them on their game. However, they are always quick to lash out and defend themselves (which is fine, that’s what it’s all about, I guess).
I’ve even taken the time to profile several vendors (with more coming) but yet I have to keep reminding them to contribute something to their dealer website design profile page. So you tell me, how much sense does that make?
Maybe their just too afraid that someone is going to steal their ideas and silver bullets (haha)? Maybe they are to busy to communicate with us Internet Sales Managers. Maybe they find no real importance in us ISM’s and DealerRefresh and it’s all about the $$ for them.
Well, dealerrefresh.com is growing and rocking in the search engines. The traffic is abundant and very targeted. So if you think it’s not worth your time, you may want to reconsider.
I do THANK ALL OF MY READERS, especially the one’s participating, leaving your comments and feedback. I’ll keep doing what I do; on the front line of this business (like many of DealerRefresh readers) and I’ll keep posting about what I find interesting and relevant to Internet sales and marketing for automotive dealers.