Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner.
With broad access to the internet, the days of distrust for the car-buying process are long gone, and in its place is a system that works in the buyer’s favor. Once a buyer visits one or two dealer websites, he or she can walk into a store armed with all the information they need to close the deal on their terms.
According to a study conducted by IHS Automotive in conjunction with Autotrader, the average car shopper spends more than 16 hours online researching before making a purchasing decision. Possessing valuable information, such as the car’s invoice price, dealer inventory listings, competing dealer bids and manufacturer discounts, puts the buyer in the proverbial driver’s seat.