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Reving up Automotive Market Research with Social Media Analysis – Webinar

Posted by Jeff Kershner | Thursday, May 21, 2009 | Posted in Seminars & Webinars

jdpower_webIntelligence As auto manufacturers and suppliers grapple with tough economic times, understanding consumer preferences becomes even more important for near-term survival as well as future viability.

J.D. Power and Associates’ Web Intelligence Division utilizes social media to help the auto industry gain consumer insights, mining the blogosphere for unvarnished insight and unbiased opinion.

We invite you to join us for a webinar to discover how J.D. Power Web Intelligence can take the blogosphere beyond monitoring and turn social media information into action.

This webinar delves into the opinions found social media on topics like the following:

What are short- and long-term auto industry trends, such as consumer purchase intent?
How are consumers responding to recent OEM incentive and marketing programs such as job-loss insurance?
How can automakers more successfully approach Gen Yers?
How has J.D. Power’s newest spin on segmentation – Tribe ReportsTM – helped other companies gauge marketing effectiveness?

DATE: Thursday, May 28, 2009
TIME: 2 pm Eastern
SPEAKER: Chance Parker, Vice President & General Manager
J.D. Power Web Intelligence

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3 Comments

Jake Wirth

May 28th, 2009

See you guys there, you gonna be on this Jeff & Alex?

jake
Jake Wirth

May 29th, 2009

This was a GREAT webinar, seriously one of the best speakers I have heard online about this topic. I would strongly recommend ISMs, Internet Directors & Marketing folks to get on the upcoming JD Power Webinars.

I wanted to take the time to share a summary of the most important topic I took away from the webinar: The correlation between online car shopper “buzz” and Main Street actual dealership sales.

I was most surprised, as was JD Power, that the timeframe between folks saying they will buy a car soon online and the actual dealership purchase was so short. This was demonstrated with a Charted 3-month rolling average since Jan 2007.

In summary, does online conversation have anything to do with real car sales…. YES. JD Power proving this make all of us without the money & data smile, right Jeff.

- Jake

For more info on JD Power contact:

Todd Morin
Manager, Sales Operations
J.D. Power and Associates
Web Intelligence Division
303-217-8271
todd_morin@jdpa.com
Scott Hepburn

May 30th, 2009

Jeff, do you know if the Webinar was recorded and if it’s available somewhere online?