How Dealers Can Leverage Clunkers to Generate More New-Car Sales – Cars.com Webinar

Date: Friday, July 10, 2009
Time: 12pm to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE – Register Here

Already we’re hearing from car buyers who plan to make a purchase when CARS goes into effect in late July,” Ebersole said. “We encourage dealers to register for the program and make the necessary changes to their merchandising and sales processes now so they can hit the ground running to win new car business.

Description: The “Cash for Clunkers” program is bringing new-car shoppers back to market. Are you ready to capitalize on this initiative and win more than your fair share of the business? Join Cars.com and a panel of industry experts as we discuss how federal government incentives such as the Car Allowance Rebate System and sales tax deductions position you to jumpstart new-car sales.

Ralph Ebersole will moderate the DealerADvantage Live session, which will include a panel of industry experts. Attendees will get advice on how to:

• Implement the CARS program at your store.
• Reach prospects with “clunkers” and bring them into your dealership.
• Build an effective online marketing strategy to reach in-market shoppers.
• Leverage incentives within your processes to close new-car deals.