Cars.com Introduces Dealer Reviews
Today, Cars.com announced they would be introducing Dealer Reviews come spring of 2011. This is a huge announcement in my opinion and one that will continue to change the landscape for dealerships. A customer will now not only find the vehicle they’re interested in but at the same time decide if your dealership has the reputation they expect.
Cars.com is the first major 3rd party online inventory listings portal to dive into Dealership Reviews and with time, I’m sure we might see others jump on the wagon.
Boy, do we have our work cut out for us?
If you’ve been reading DealerRefresh, you understand the importance and already have a process down for managing your dealers online reputation. If you have yet to get on-board with online reputation management, you might want to consider now a good time to get on-board!
I was privileged to be part of a dealer panel during the Cars.com Sales Summit just a few weeks ago for the announcement of Dealership Reviews. I can attest that Cars.com is taking this this new service very serious. They took a great deal of time and resources to figure out how this fits into their service from a dealers and consumer perspective.
I’m personally truly excited about this new offering and believe it’s a huge game changer.
How do you feel about Cars.com offering Dealership Review? – Speak up and share your thoughts and comments. We plan to have an exclusive interview with Cars.com in the next several days. Some of your comments will help round the interview.
“Dealer Reviews is an exciting new feature on Cars.com that allows you to use word-of-mouth marketing to accelerate sales. That’s right, it puts the power of word-of-mouth marketing where shoppers can read your reviews and then quickly access your inventory. It also gives you the power to manage your reputation and advertising in one location. Visit dealers.cars.com/reviews to learn more before the spring beta launch.”