Industry News & Trends

April Fools!! – Digital Dealer 8 rescheduled, BUT get a free iPad!!!


We hate to bring you all bad news, so we figured we’d pass along some good news too.  First, the bad….

About 30 minutes ago we received word that the Digital Dealer 8 conference has been rescheduled.  This was due to overbooking at the Rosen Shingle Creek Resort for the exact dates of the conference: April 20th-22nd.  We actually heard it was another automotive vendor who had also scheduled those dates, along with another convention.  We don’t know who the other automotive vendor is, but we’re assuming it is probably a major Digital Dealer Magazine advertiser.  We’re somewhat surprised Mike Roscoe gave in this close to the convention dates.

But don’t cancel your travel or accommodations just yet – there will be some new info coming soon!

Keep an eye on the Digital Dealer Conference official website.

On a better note….

For one day only, iMagicLab is accepting applications for people to beta test their new mobile app.  The great news is that each beta tester will get their choice of a free iPhone or iPad!  All you have to do is fill out the form on iMagicLab’s website << click here >> and test things out for only 14 days!  Now that’s a deal!

The downside is the application is somewhere between the length of a dealer credit application and a US Government Census form.  But that doesn’t sound too painful to me!


Who knew an argument with Jeff Kershner, in 2005, would lead to Alex becoming a partner with him on DealerRefresh. Where will the next argument take ...
Har-de-har har Alex! I&#039;m guessing this has something to do with Google changing their name to &quot;Topeka&quot; today as well?

See you in Orlando!?

I&#039;ll have to talk with Mike -- he didn&#039;t tell me he changed the dates! :)
April Fools! Hope nobody made any drastic plan changes.
  • M
  • April 1, 2010
just goes to show you how much people take DealerRefresh news as the Gospel :)
WOW..this one got things stirred up. Analytics are never a substitute for word of mouth tracking.

I&#039;m sure this got a few DD people upset but I also hope they don&#039;t blow it out of proportion and realize all our previous support for the Digital Dealer conference.

If anyone truly canceled their flight..well, not sure what to say about that.
I canceled a flight! I expect Jeff or Alex will drive up to Jersey, pick me up and drive me down. I smoke lots and like to ride with my shoes off. Hope that&#039;s cool!
  • A
  • April 22, 2010
I&#039;ll have to talk with Mike -- he didn&#039;t tell me he changed the dates! :)