Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Online Vehicle Checkout – Not Just For Millennials

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: ‘Intelligently’ Engage Auto Shoppers with Live Video Streaming

How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and personally? This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive experience including Dealer and General Manager roles …