Your service department is integral to the success of your dealership. Service brings in vital revenue and often accounts for the majority of a dealership’s profit. Yet, it’s highly likely that your service department’s manpower and resources are already stretched to the max, limiting the number of service leads and appointments your dealership is able to generate.
In Part 1 of this article, I explained how live chat benefits your service customers. But, have you thought about what automotive live chat can do for your service department’s processes? [Read more…]