Best PracticesDealership Communication ToolsDealership Marketing

Three Unlikely Places to Add Chat for Service

A few weeks ago, I discussed The Enormous Untapped Potential of Live Chat for Service (here’s Part 2) and how it benefits both your dealership’s processes and your service customers. The summarized version is that 30-40% of chats are related to fixed operations, and you should be chatting for the service department. Now, as promised, …
Best PracticesDealership Communication ToolsDealership Operations & Processes

The Enormous Untapped Potential of Live Chat for Service – Part 2

Your service department is integral to the success of your dealership. Service brings in vital revenue and often accounts for the majority of a dealership’s profit. Yet, it’s highly likely that your service department’s manpower and resources are already stretched to the max, limiting the number of service leads and appointments your dealership is able …
Best PracticesDealership Communication ToolsDealership Operations & Processes

The Enormous Untapped Potential of Live Chat for Service – Part I

New vehicle sales in the US came in below Spring’s market expectations, evidence the industry is starting to experience the decline analysts have been expecting despite new vehicle incentives. As new car sales flatten, the service drive will play a critical part in dealership revenue. Not that it hasn’t in the past: According to recent …