Industry News & Trends

Are VDP Views the Cause or the Effect of Better Digital Marketing?

Which comes first…the VDP or your dealership’s overall marketing? Ever since the rise of dealership websites as a virtual showroom rather than the online billboards they started as in the beginning of the digital age, there has been a correlation between the number of people viewing vehicle details pages (or in some cases, inventory search …
Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …