Car shoppers prefer videos between 30 seconds and 2 minutes.
Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers and their sales consultants often struggle with incorporating video into the sales process while also improving video engagement to conversion performance. And as you know once one starts to struggle with something new, it’s often abandoned – no matter how effective it can be. [Read more…]