We hear a lot these days about car shoppers going online to buy their cars, with murmurs about the obsolescence of traditional car buying as options for buying online advance. Reality is, dramatic changes like this are not the happening overnight. The majority of car buyers still visit a dealership before buying, with 88% coming in for a test drive according to a 2015 study.
However, getting shoppers to come into your dealership is always the challenge. With more than two-thirds of car shoppers visiting on average two dealerships before buying, and 40% visit only one, this means that shoppers are deciding online which dealership to visit – and the competition is stiff.
Dealerships need a way to make the online shopping and appointment setting process seamless and convenient so that shoppers see them as a natural choice for their test drive and purchase.
This is where the technological revolution becomes relevant for your dealership.