crm process – DealerRefresh | DealerRefresh Automotive Dealer Forums

4 Tips for Enhancing Automation to Increase Appointments and Sales

We hear a lot these days about car shoppers going online to buy their cars, with murmurs about the obsolescence of traditional car buying as options for buying online advance. Reality is, dramatic changes like this are not the happening overnight. The majority of car buyers still visit a dealership before buying, with 88% coming …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Yes, You Should Always Use an Auto-Response

No offense to anyone reading this series: but far too many people in our industry tend to overthink everything related to internet sales and digital marketing. Perhaps it’s because so much of this is new or perhaps it’s because change is happening so quickly that it’s hard to keep up with the actual “best” practices …

Dealership Communication Tools

Internet Department vs. Floor Sales Staff

Recently, Gregg at Park Avenue BMW asked a great question on the DealerRefresh forums: “Do you protect your Internet Sales Staff from the floor?” The conversation has been very valuable as it talks about many different scenarios. How do you structure your Internet Department? Sales agents who handle leads BDC Internet Sales Managers Internet Sales …

Dealership Communication Tools

Why hasn’t CRM sold me more cars?

All of my DealerRefresh articles are inspired by something I have come across recently. This one is certainly no exception. As most dealership employees whose job focuses around “the Internet” I too wear quite a few hats. One of those hats screams I am the CRM Dude at my dealer group. It is actually one of my …

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crm process – DealerRefresh

4 Tips for Enhancing Automation to Increase Appointments and Sales

Yes, You Should Always Use an Auto-Response

Internet Department vs. Floor Sales Staff

Why hasn’t CRM sold me more cars?