Why Data Disconnects are Holding You Back – and What to Do About It
Connected data: Everyone wants it. Almost nobody has it. Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey, and want those switches to be seamless. What’s more, customers interact with dealerships across many different digital touchpoints, which means omnichannel marketing capabilities are essential. And yet, …
Edmunds TMV vs TrueCar – Dealers, wake up!
As you know or if you’re not already aware, Edmunds.com is going direct to dealers. They’re cutting out the middle man (AutoUSA, Dealix and Autobytel) and coming after our business with a newly hired sales team. Dealers, WE/YOU have a very important choice to make that WILL help determine change (good or bad) to our …