Edmunds’s No Haggle Video – Find it Offensive?
Comment over in the forums – click here
The following message will be delivered shortly to the media, and you are welcome to share it with your clients and other contacts as needed:
From Edmunds.com President Seth Berkowitz:
“Our digital videos illustrating the ‘Absurdity of Haggling’ missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent. It has created a distraction from our business of helping to make car shopping easier. We are terminating the videos and getting back to working with our dealer partners to improve the car buying process for car shoppers around the country.”