Google Adds Social Profile Links in Knowledge Graph

Google recently announced that all brands can now display their social profile links within the knowledge graph box. Smiles all around! Wait what is a knowledge graph box again…? Google it. Duh.


In late 2014 Goggle started to show social profile links within the knowledge panel for certain groups of people such as; actors, bands, and politicians. Goggle is now allowing brands to have social profile links displayed within the knowledge panel.

Google algorithms process social profiles and display the most relevant ones in response to users’ search. Google has also released information on how a brand can set up this featured title “mark up” and add the desired social profile links.  Google also never announced this feature till after it was noted by Google user Dan Leveille on Search Engine Land.

4 Ways to Overcome Content Blockers to Blog More

I was recently browsing Hubstop and read a great article written by Ann Smarty titled “How to Blog Consistently Without Burning Out.” The article was directed toward bloggers who have to create content on a regular basis (us). Smarty provided a number of ways for bloggers to get past procrastination, boredom and idea deficit and create killer content for their readers. Most of the tips seemed really simple, but actionable and something that a reader could implement immediately.


1. Read (and then) Read Some More

Reading was the first action point on Smarty’s list. Reading is something you know you should do and yet it seems to always find itself at the bottom of the pile. Whether it is reading for fun or business and industry research, I think most people have a goal to read more. As a writer reading becomes even more important. Reading is a writer’s version of hitting the gym. (*Cough* New Year’s Resolutions, anyone?) You have to develop your writing muscle and reading helps you do this. Reading also helps you keep on trend with what is going on in your industry and can be a fountain of inspiration.

TIP: Smarty suggests taking articles you want to read and email them to yourself. I don’t know about you, but the last thing I want is another email in my inbox. I prefer Feedly.  Another tip provided for busy people; which is pretty much everyone, is to listen to audio books and podcasts. You can consume these mediums on your commute, while you make dinner or at the gym. Cyfe can also help ensure you stay on top of your reading by offering a dashboard service. The dashboard helps you monitor trends within your industry and find articles that best fit your interests. Time can no longer be an excuse to put off reading. (Must remember, must remember)

2. Your Mind is Not a Steel Trap (Sorry)

Now that you’re reading and the inspiration is flowing, you should write down your ideas as they pop up. Don’t make your brain hold onto to every idea, that’s why pen and paper was invented. Use your phone or laptop to remember ideas. Every time an idea for content pops up write it down! You can take this tip even further and write down the idea, as well as a quick outline of what the article will look like. Let your brain unload even if it doesn’t all make sense, the information will provide value when you finally sit down to write your post. Doing this pregame work means when you actually get time to write the article you are miles ahead.

#CALEBvsCANCER‬ Send some positive energy!

DealerRefresh readers, writers, members, sponsors and even you lurkers…


If you’ve been reading DealerRefresh or have been part of our community for any length of time, then you know our great friend and industry leader – Ryan Leslie.

Ryan has been helping out the DR community since the beginning of the dealer forums, and even before that here on the blog. If you need advice or help with ANYTHING (especially on reputation management, reviews and consumer experience), Ryan is one of those rare people who will stop what he’s doing to give you his undivided attention and genuinely help you out as much as he possibly can. He’s one of the most kind and trustworthy people I have had the pleasure in knowing.

Having the opportunity to know Ryan over the years is one of those gracious benefits that comes along with having started DealerRefresh almost 10 years ago. If I were to shut down DealerRefresh today and was asked, what did get I from all of this? 

The answer: The awesome relationships and friendships that I have gained throughout the years.

Caleb Donation Header

Now, today, it’s time to leverage this platform and the relationships I have formed throughout the years, and continue giving back. It’s time to stop what you are doing at this very moment and appreciate everything you have in life. It’s time to realize that no matter how difficult you think it is, there’s inspiration all around you. Let’s take this time and recognize a young man who is tough-as-nails and an inspiration to all of us — Caleb Leslie.

In May 2013, Ryan and Beth’s 10 yearr old son Caleb was diagnosed with a rare and aggressive form of bone cancer called Ewing’s Sarcoma. It’s an extremely rare cancer – 3 out of 1,000,000 pediatric cancer cases are Ewing’s.

Caleb endured 15 months of chemotherapy and radiation, and in August of 2014 was declared cancer free. He had won the fight. Unfortunately, he had only won for a short time. Only 90 days after his clear scans in August, a PET scan confirmed that the cancer had returned and has now metastasized in his lungs.

I’m a firm believer that positivity breeds positivity, and from that positive energy comes about great things. I’ve witnessed that first hand. I ask, if you’re reading this, send Caleb and the Leslie family all your positive energy. I, too, need to do that right about now, because I’m an emotional wreck at this point of typing this out.

On top of sharing your positive energy, myself, Jessica Ruth, Brent Wees and Megan Barto have created a fundraising site where you can support by donation to Caleb and the Leslie family.

Make a donation

Cancer effects the whole family, and Caleb has a nice size family with his mom, dad, 3 brothers and a sister. I know we would all love to stop by with a meal, lend a helping hand or something for Caleb and the family – but chances you don’t live in the same neighborhood or over in the next town. So here’s another way of giving…

All donations collected will be used by the Leslie Family to help with the incredible financial costs associated with kicking Caleb’s cancer to the curb. Any excessive funds will be donated to Friends of Kids with Cancer – An organization that is near and dear to the Leslie family and has been with them every step of the way for Caleb.


*With each donation we will send you cool blue CALEBvsCANCER bracelet to show your support. Send your address to If you would like more than 1 bracelet, let us know. If you see Jessica at NADA, she’ll have bracelets, too.

Look, even the smallest donation is a huge help – $5, $10, $50 – whatever. Skip Starbucks for 2 days this week. If you can’t make a donation, that’s fine too. At the very least, take a moment right now and send Caleb some positive energy. Comment below with nothing more than #‎CALEBvsCANCER‬ and #POSITIVEENERGY. 

caleb thumbsup

Keep yourself updated with Caleb’s progress, do so by joining the CalebVSCanser facebook page.

4 Predictions That Will Affect Car Dealer Performance in 2015

2015 Automotive DealerRefresh Prediction

It’s time to get the band back together for another round of predicting the future of automotive marketing, technology and consumer behavior for 2015. This is one of my favorite annual posts as it provides the opportunity to share my vision for all of the things I love about our business.

As I gathered my thoughts for this post, I kept coming back to two themes for dealership performance this year: Growth and Simplicity – as in a maturation of our activities and efforts. We have all experienced a flurry of new products and services over the past couple of years. I get a sense that we have reached a point of information obesity and are ready to finally to trim the excess. This year will be more about understanding the customer and how dealers can make better connections based on the unique experiences they provide, versus simply plugging another new tool into a fragmented array of dealership services.

Let’s get started…